Frank Usher & Dusk – Anne & Max Bruh

 In 1944 Anne and Max Bruh, both refugees from Germany living in London, bought an ‘off the shelf’ company named Frank Usher. In the same year they married and took the bold step of launching a new Fashion collection onto Wartime Britain.

Anne was an extremely talented designer who injected the then rare element of Glamour into this ‘Day to Dinner’ range. Despite rationing, the Frank Usher label became a great success, initially in Britain where it caught the post war euphoria. Selling in major Department Stores such as Harrods in London and Macy’s in New York, from the 1950s onwards the mixture of beautiful fabrics and soft tailoring soon made it a Worldwide name for special occasions.

 

Our Fashion insider says “Anne Bruh from the 1940s onwards was up there with the leading French designers of the day. She was a perfectionist and at times could be difficult. However her prodigious talent displayed over so many successful brands, was unmatched. A workaholic her idea of a Sunday off was with her grandchildren in tow, to visit fashion exhibitions. Her contribution to fashion is enormous and she was among the first to produce a couture look at ready to wear prices with styles still very much in demand.”

Through the addition of a new factory in India hand beaded evening wear, which had previously been exorbitantly expensive, was now more accessible. Anne’s Red-Carpet designs became a major part of the Frank Usher brand. Beading was perfectly suited to the party-loving 80s where cocktail parties, balls, and formal dinners were all part of the busy social scene.

Over a period of five decades Frank Usher grew into a succession of many other brands all of which were overseen by Anne and all with the “wow factor”. These included Coterie, Dusk, Belinda Ch’ng and Oliver James. All of which were regularly seen at red-carpet events.

Despite their humble beginnings Anne and Max rose to the top of the international fashion market where these vintage styles still demand attention today. Worn by royalty and socialites alike, it was the first choice of everyone anticipating a special occasion. 

Anne and Max Bruh are now deceased.

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2020's

Belfast Telegraph -
"Treasure trove of vintage designer fashion being sold after rescue from Belfast warehouse"

The Gloss -
Hidden Gems : This New Irish Website Stocks Incredible Designer Vintage With The Tags Still On"

2010's

Sunday Life -
"The Belfast style queen still on trend"

Belfast Telegraph -
"Hollywood gowns for girls about town"

Daily Mirror -
"Fashion Queen Iris.. Calls for £299 swamp Ulster Boutique"

Belfast Telegraph -
"Iris Meets the Queen"

Ulster Tatler -
Front Cover

Ulster Tatler -
Front Cover

2000's

NI Newsletter -
"On track for a sex and the city look..."

Belfast Telegraph -
"Lookalike Oscars fashion in Belfast"

Sunday Life -
"Basque-ing in Glamour"

Belfast Telegraph -
"Traffic-stopper Sian On Red Alert"

1990's

Belfast Newsletter -
"Cruising with Jane McDonald"

Belfast Telegraph -
"Beautiful farewell for top fashion boutique"

Sunday Life -
"Lovely Louisa dressed to thrill"

Life Times -
"Gowns to Di for. Win a dress fit for a princess!"

1980's

Belfast Telegraph -
"Suit that is Taylor made for the rich"

Belfast Newsletter -
"Glittering Occasion"

"Spring Fever"

Accent Magazine -
Front Cover

1970's

Belfast Newsletter -
"It looks better on a girl"

Ulster Woman -
"Dr Zhivago here I come!"

Sunday News -
"No "work" problem for Pat"

Daily Mirror -
"Crochet for days"

Ulster Woman -
"Variations on the maxi theme"

Sunday News -
"What goes over the bikini"

1960's

Ulster Woman -
"You can be the centre of attention in this white crepe party dress by Fab Girl available at La Babalu Boutique"

Woman's World -
"Smart Model In A Smart Rig"

Belfast Newsletter -
"Model Soldiers?"

Ulster Woman -
"Ulster Woman Fashion Flash"

Belfast Telegraph -
"The Hot Pants Warm Up"

Belfast Newsletter -
"Back To Bonnie"